TWEGSLog inBlog
Notes on mental models, systems, and decisions.
How People Actually Make Decisions (And Why We Almost Always Get It Wrong)
Most of us think we decide with logic. The research says otherwise — and the gap between how you think you decide and how you actually decide is where most bad choices hide. Here's the playbook for closing it, plus a decision journal template you can start using today.
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GTM Engineering in 2026: 10 Ways AI Is Making It Easier Than Ever
Two years ago, building a real GTM engine took a team and a quarter. In 2026, AI compressed it to a weekend. Here are the 10 shifts that made it possible.
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10 AI Skills That Will Decide Your Career in 2026
AI won't take your job. A knowledge worker who's better at using AI will. Here are the ten skills that separate the people getting promoted from the people getting quietly replaced — and how to build each one this year.
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The GTM Engineer: Revenue systems that run while you sleep
The most valuable GTM engineer in 2026 isn't the person who knows every tool. It's the person who knows what to build, what to skip, and how to translate a revenue strategy into a system that runs while everyone else is asleep.
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