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What I think, how I work, wherever the wind blows.

Opinions, news takes, and write-ups about AI, building things, and the work around it.

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AI ToolsJune 4, 202614 min read

Which AI Model Is Good Enough For What

The real question isn't which model is best. Best almost always means most expensive. It's which model is good enough for a given job, and where paying for a smarter one stops buying you better results.

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InsightsMay 22, 20266 min read

Clay charges you 25x for data you can access directly

Clay sits between you and the actual data providers and charges you retail on wholesale data. Here's exactly what the margin looks like — and how to build the same enrichment waterfall yourself for a fraction of the cost.

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ToolsMay 19, 202618 min read

The AI Workflow Automation Tools List

A field guide to the tools that show up in real AI workflows, organised by the job they do. Twelve layers, four starter stacks, and a way to think about your own.

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WorkflowMay 16, 20266 min read

The Smallest AI Workflow Automation That Changed How I Work

Most AI adoption advice tells you to think big. Here's the case for starting tiny — with one repetitive annoyance like screenshots — and why it works.

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How to automate your work with AI. The real workflows, tools, and stories that work in 2026.

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About

Written by Sophie Jonsson, a product marketer with four years embedded in Google Cloud's AI GTM teams (Gemini, Workspace AI, and Agentspace).

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